The Dental Marketing Blog was created as a way for my previous employer, Dental Design, to provide a dedicated source of marketing information to their clients. From a creative point of view, this was a particularly enjoyable assignment as there weren’t any specific requirements other than having as many resources visible at all times.
…this was a particularly enjoyable assignment
I approached the design with the mindset that the blog entries themselves were the focal point and that the site would then sculpt around those. I, therefore, felt it was important to keep the site itself more minimalist, with clean lines and a structured layout.
As for the blog entries, I wanted these to be much more visual, contrasting against the surrounding site. The idea was to use strong imagery to reflect the content of the respective blog entry.
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